The Advantages
of Advertising Through Auto Racing!
Positive Exposure:
Your ad will hit people where they're having fun!
That's the most positive exposure possible!
Instant Attention:
Unlike other forms of advertising that people try to tune out, racing has
the advantage of a captivated audience. People
pay to see race cars. Why not put
your business name where they're already looking!
Maximum Exposure: Whether
it's flying around a race track, sitting on display, or being towed down the
highway, race cars attract attention! What
an excellent way to get your name noticed!
Media Saturation:
Not only are racing events attended by thousands of fans every week, but
they are also covered by the news media! Radio!
Television! Newspapers!
And now, even the internet! A
sharp driver knows how to slip his sponsor's name in at every opportunity. Excellent
P.R.!
Direct Involvement: A
night at the races is fun for everyone! It
can generate interest and excitement in your clients, customers, employees and
important contacts! People love
being part of the team! "That's
our car out there!"
Who
is the typical race fan?
80%
18 - 54 years of age.
60% Married.
60%
Male 40% Female.
60% College educated.
53%
Earn above $20, 000 annually.
56% Home Owners
Surveys
show that race fans are very loyal to the sponsors of their sport.
Put this to
work for you!